From CPQ to Revenue Cloud: What Australian Businesses Need to Know
At ProQuest, we have always believed in the power of CPQ. Over the years we have helped many businesses improve quoting efficiency and plug revenue leakage. Customers like Henry Schein and Bittn have transformed their quote-to-cash processes with CPQ, creating faster sales cycles and stronger revenue management.
The news is official. Salesforce CPQ, once the go-to tool for Configure Price Quote, has reached End of Sale. This means no more new licences, no new features, and while support continues for existing users, its days of innovation are over.
Are you running on CPQ now or thinking about getting it soon? Many businesses are already planning their Revenue Cloud move to keep up with Salesforce’s roadmap and give access to capabilities that go beyond CPQ.
What this means for Australian businesses
CPQ will continue to run for now, but its future is fixed. If quoting and billing are critical to winning and keeping customers, waiting until renewal could put you under pressure. Planning early gives you control over timing, cost, and how the solution is designed for your business.
What’s Included in Revenue Cloud?
Revenue Cloud takes everything CPQ offered and expands it into a full quote-to-cash solution:
- Quoting, configuration, pricing, and approvals
- Automated billing for subscriptions, usage-based pricing, and milestones
- Revenue recognition automation to meet compliance standards
- Contract lifecycle management
- Integrated partner and channel sales
- AI-powered recommendations to speed up deals
- API-first architecture for smoother integrations
Key Differences Explained
While CPQ specialised in quoting and pricing, Revenue Cloud covers the entire revenue lifecycle. The biggest changes are:
- End-to-end automation from quote to billing to revenue recognition in one system
- Stronger integrations with finance systems, ERP, and external tools
- Future-proof innovation with all new features developed for Revenue Cloud
- AI-driven processes for pricing, cross-sell, and upsell
- Flexible billing for complex pricing models CPQ struggles to handle
Why early movers benefit
Every new Salesforce revenue innovation is going to Revenue Cloud. Moving early means you can:
- Get ahead of competitors with the latest automation and AI tools
- Avoid last-minute migrations that add cost and stress
- Align the migration with contract renewals to reduce licence overlap
- Streamline and clean up revenue processes during the move
- Build for growth rather than simply replacing your current setup
Migration considerations
A smooth move from CPQ to Revenue Cloud needs a clear plan:
- Map CPQ features to Revenue Cloud capabilities
- Review and adapt customisations, workflows, and approval rules
- Check integrations with ERP, CRM, and finance systems
- Prepare and clean product, pricing, and contract data
- Train sales, finance, and operations teams on new processes
- Use phased rollouts to minimise disruption, manage risk, and ensure compliance
How ProQuest can help
At ProQuest, we help Australian businesses transition from CPQ to Revenue Cloud with minimal disruption. Our team understands both the technical requirements and the operational impacts, allowing us to design migrations that work for your business.
Our experience in quote-to-cash transformations means we can streamline your processes, connect sales and finance, and unlock automation that improves speed and accuracy.The earlier you start planning your migration, the more control you have over timing, cost, and the improvements you can make along the way. CPQ has had a strong run. Revenue Cloud is the future. Let’s make sure you are ready for it.
