Why Teams Choose Salesforce - and ProQuest to Implement It
When choosing between Salesforce and Microsoft Dynamics, organisations need to understand how each platform handles real-world business requirements. Both offer robust CRM capabilities, but they differ significantly in architecture, integration approach and deployment flexibility. If Salesforce is the right fit for your organisation, ProQuest can help you implement it.
What makes ProQuest different as a Salesforce implementation partner?
ProQuest has deep Salesforce implementation expertise across complex, multi-cloud environments - which means we help organisations move from platform decision to live implementation with minimum risk.
Every deployment is designed around your technology landscape, data requirements and long-term business goals.
Where Salesforce and Microsoft Dynamics Deliver Different Value
Platform Architecture
Salesforce operates as a pure cloud-native platform with multi-tenant architecture, while Microsoft Dynamics offers both cloud and on-premises deployment options. Organisations with existing Microsoft investments may find Dynamics aligns more closely with their current stack, while Salesforce offers greater flexibility through its broader ecosystem and integration capabilities.
Microsoft Dynamics integrates natively with the entire Microsoft stack - Exchange, SharePoint, Power BI and Teams - making it ideal for organisations already committed to Microsoft. Salesforce's strength lies in its extensive third-party integrations and the AppExchange marketplace, offering flexibility across diverse technology stacks.
Customisation and Development
Salesforce uses Apex and Lightning for customisation, with a mature developer community and extensive documentation. Dynamics leverages C# and the Power Platform, appealing to organisations with existing .NET development teams. Both support low-code solutions, but the development approach differs significantly.
Total Cost of Ownership
Salesforce typically involves higher per-user licensing costs but lower infrastructure overhead. Microsoft Dynamics can offer cost advantages for organisations with existing Microsoft licensing agreements, though on-premises deployments require significant infrastructure investment.
When Salesforce Wins Over Microsoft Dynamics
Choosing between Salesforce and Microsoft Dynamics depends on your team’s structure, technical resources, and long-term goals.
In the following scenarios, Salesforce often provides a more flexible and scalable solution.
Faster deployment with less technical overhead: Salesforce is typically easier to implement and manage without relying heavily on in-house development resources.
Key point: While Microsoft Dynamics works well within the Microsoft ecosystem, Salesforce offers greater flexibility, scalability, and ease of expansion over time.
Scalable platform for long-term growth: Salesforce supports more complex processes as your business expands, without major system changes.
Greater flexibility beyond a single ecosystem: Salesforce integrates across a wider range of tools without being tied to one technology stack.
Stronger ecosystem and partner network: A broader marketplace of apps and partners makes it easier to extend functionality as your needs evolve.
What Working with ProQuest Looks Like
Organisations work with ProQuest to:
✔ Implement Salesforce in a way that reflects their specific requirements and technology landscape
✔ Understand integration complexity and what a Salesforce implementation will require in their environment
✔ Streamline cross-team processes to support more flexible and scalable operations
✔ Roll out Salesforce in phases that build confidence and adoption across the organisation
✔ Avoid costly mistakes by drawing on real-world Salesforce implementation experience
This is not about vendor preference. It is about delivering a Salesforce implementation that fits your specific situation and sets your team up for long-term success.
Ready to Implement Salesforce with the Right Partner?
Whether you're implementing Salesforce for the first time, planning a migration, or optimising an existing setup, the starting point is a focused conversation about your business context and what a successful rollout requires.
What makes Salesforce a better long-term investment than Microsoft Dynamics?
Salesforce is built cloud-native from the ground up, so every new capability, including Agentforce, is available immediately without infrastructure overhead. As your business grows, you can expand across Sales Cloud, Service Cloud, Field Service and more without changing platforms. ProQuest implements Salesforce across ANZ for organisations ready to get maximum value from it.
Can we migrate from Salesforce to Microsoft Dynamics or vice versa?
Yes, but migrations between Salesforce and Dynamics are complex and require careful planning. Data mapping, customisation translation and user adoption are significant challenges. ProQuest has experience with Salesforce migrations and can advise on the right approach to minimise disruption.
How long does it take to implement Salesforce or Microsoft Dynamics?
Does Salesforce work for businesses that aren't already using Microsoft products?
What's the difference in licensing costs between Salesforce and Microsoft Dynamics?
What makes ProQuest different as a Salesforce implementation partner?
Implementation timelines vary significantly. Salesforce implementations typically range from 3-9 months for standard deployments depending on customisation needs, data migration scope and organisational readiness. ProQuest structures implementations in phases to deliver early value while building towards the full solution.
Absolutely. Salesforce is platform-agnostic by design, which means it integrates with Google Workspace, Slack, SAP, and hundreds of other tools via APIs and the AppExchange regardless of your existing stack. Unlike Microsoft Dynamics, which is built to favour organisations already committed to the Microsoft ecosystem, Salesforce is built to work with whatever tools your business runs on. ProQuest implements Salesforce across ANZ for organisations of all shapes and sizes.
Salesforce and Microsoft Dynamics use different licensing models, so costs can vary depending on users, features and integrations. Salesforce typically offers more flexibility across modules, while Dynamics may be more cost-effective for organisations already using Microsoft tools. Overall costs depend on how the platform is configured and scaled.
ProQuest has deep Salesforce implementation expertise across complex, multi-cloud environments - which means we help organisations move from platform decision to live implementation with minimum risk. Every deployment is designed around your technology landscape, data requirements and long-term business goals.
ProQuest works to empower companies in Australia and New Zealand to achieve higher performance through the delivery of tailored Salesforce solutions using disciplined Agile Scrum methodology. We bring customers' vision to life through efficient delivery of innovative and transformative solutions powered by Salesforce.
Contact
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• The Executive CentreLevel 22, Salesforce Tower, 180 George St, Sydney NSW 2000
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