Why Teams Choose Salesforce - and ProQuest to Implement It
Salesforce and HubSpot serve different business needs. Salesforce excels in enterprise-scale CRM with deep customisation and multi-cloud capability, while HubSpot offers simplicity for growing teams. If you've decided Salesforce is the right fit, ProQuest can help you implement it and get the most from it.
What makes ProQuest different as a Salesforce implementation partner?
ProQuest has deep Salesforce implementation expertise across sales, service, field operations and more - which means we can help you get maximum value from the platform from day one.
Our consultants design solutions around your business requirements, team structure and growth plans, not around a feature checklist.
Where Salesforce and HubSpot Differ
Enterprise customisation and scale
Salesforce provides unlimited customisation and handles complex, multi-cloud deployments for large enterprises. HubSpot offers a more streamlined, out-of-the-box experience suited to mid-market teams.
Salesforce integrates with thousands of enterprise systems and supports custom API development. HubSpot's ecosystem is growing but more focused on common business applications.
Implementation complexity and timeline
Salesforce implementations typically follow a more structured approach to support broader CRM, automation and integration capabilities, while HubSpot is designed for more standardised use cases with simpler requirements.
Total cost of ownership
Salesforce's per-user licensing scales with team size, while HubSpot offers tiered pricing that may be more cost-effective for smaller teams initially, though enterprise Salesforce deployments can deliver better ROI at scale.
When Salesforce Wins Over HubSpot
Choosing between Salesforce and HubSpot depends on how complex your processes are and how much flexibility your teams need.
In the following scenarios, Salesforce typically provides a more scalable and customisable solution.
Managing complex sales processes: Salesforce supports multi-stage pipelines, custom deal structures, and workflows that go beyond standard CRM setups.
Key point: While HubSpot is often easier to get started with, Salesforce offers the flexibility and depth needed to support more complex operations as your business scales.
Scaling beyond out-of-the-box tools: As teams grow, Salesforce can support more advanced use cases without needing to switch platforms.
Advanced reporting and forecasting needs: Teams can build deeper reports and gain visibility into pipeline performance, revenue trends, and long-term growth.
Greater customisation across the platform: Salesforce allows more control over workflows, data models, and integrations as business requirements evolve.
What Working with ProQuest Looks Like
Organisations work with ProQuest to:
✔ Implement Salesforce in a way that reflects their business requirements and team structure
✔ Understand the total cost of a Salesforce implementation and what value to expect over time
✔ Enhance sales and service processes to support more advanced operational needs
✔ Roll out Salesforce in phases that build confidence and drive adoption across the team
✔ Avoid costly rework by drawing on real-world Salesforce implementation experience
This is about building a Salesforce platform that works for your business - not just going live and hoping for the best.
Ready to Implement Salesforce for Your Organisation?
Whether you're moving to Salesforce for the first time or optimising an existing implementation, the starting point is a focused conversation about your business requirements and what a successful rollout looks like for your team.
Neither platform is universally better - they serve different needs. Salesforce excels for enterprises requiring deep customisation, complex integrations and industry-specific compliance. HubSpot is better suited to growing teams wanting simplicity and faster time to value. The right choice depends on your organisation's size, complexity and long-term goals. If Salesforce is the right fit, ProQuest can implement it.
What makes Salesforce worth the implementation investment over HubSpot?
Salesforce takes more time to implement than HubSpot, but what you get in return is a platform that scales across sales, service, field operations and AI without hitting a ceiling. HubSpot works well early on but can become a constraint as your operations grow more complex. With the right implementation partner, the complexity of Salesforce is managed for you. ProQuest implements Salesforce for ANZ businesses across a range of industries.
How do costs compare between Salesforce and HubSpot?
Can we migrate from HubSpot to Salesforce?
Which industries does ProQuest implement Salesforce for?
What makes ProQuest different as a Salesforce implementation partner?
Salesforce and HubSpot use different pricing models, so costs vary depending on users, features and integrations. HubSpot may be more cost-effective for smaller teams initially, while Salesforce often delivers better long-term value for organisations with more complex requirements.
Yes, migrations from HubSpot to Salesforce are possible but require careful planning. Data mapping, workflow redesign and user training are critical. ProQuest has experience migrating teams to Salesforce and can advise on the best approach to minimise disruption and preserve business continuity.
ProQuest implements Salesforce across financial services, retail, field service, energy and utilities, manufacturing and the public sector. If your industry isn't listed, get in touch — our implementation methodology adapts to a wide range of business contexts.
ProQuest is a Salesforce Summit Partner - the highest tier of Salesforce partnership - with deep implementation experience across ANZ. We were the first organisation in ANZ to sign an Agentforce deal, and we've delivered outcomes for organisations across financial services, retail, field service, energy and the public sector. Every implementation is structured around your business requirements, not a standard playbook.
ProQuest works to empower companies in Australia and New Zealand to achieve higher performance through the delivery of tailored Salesforce solutions using disciplined Agile Scrum methodology. We bring customers' vision to life through efficient delivery of innovative and transformative solutions powered by Salesforce.
Contact
• Lvl 12, 3 Spring Street, Sydney
• The Executive CentreLevel 22, Salesforce Tower, 180 George St, Sydney NSW 2000
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